The Future of the Gig Economy

The Future of the Gig Economy

On Monday, a court in California rejected Uber, and Lyft claims that they didn’t need to treat drivers as employees under AB5, a state law passed in 2019. Under AB5, there are three criteria a company must deem to meet to consider workers, independent contractors, namely:

  1. Weighing the employer’s control over how the work is performed;
  2. Whether the services are within the normal course of business; and
  3. Whether the workers have an independently established role.

Uber CEO, Dara Khosrowshahi, has said that if the court doesn’t reconsider, Uber will shut down its services from the state. This strategy seems to follow Travis Kalanick’s approach – If you own the market, the regulators will have to placate you. Following that strategy should bode well for Uber as the Customer always wins. If Uber were to close down Californian operations, there would a massive cry from both customers and drivers, which could force the state to back down. How this unfolds will be observed by other states, e.g., New Jersey, Massachusetts, and Connecticut, which are using the same standard to determine who is and isn’t a gig worker, and New York and Illinois are considering similar legislation.

Gig work describes independent contractors, remote work, part-time employment, and temporary employment. If someone works for a platform like Fiverr, Uber, or Lyft, then they are part of the gig economy.

While there has been tremendous growth in the gig economy over the last few years, most of it is unskilled work such as driving, delivering, and doing simple errands. A vibrant gig economy for knowledge workers — engineers, consultants, management executives — has not yet materialized. 

 

The Stats and Facts of the Gig Economy

  • From nothing in 2014, 57.3MM people performed gig work in the U.S. in 2019.
  • 20% of gig workers earned over $100k in 2019.
  • 85% of gig workers make less than $500 a month from a single side-job.
  • 40% of gig workers had medical insurance.
  • 39% of gig workers have no retirement savings.
  • 55% of Baby Boomer gig workers have medical insurance.
  • 59% of gig workers are satisfied with their financial situation.
  • 95% of gig workers say flexibility is essential.
  • 19% of gig workers would want a traditional job.
  • The main reason for gig work: 18 – 29-year-olds: Need extra money, Gen X: Need money to make ends meet, Men: “Love being their own boss.”
  • Only 35% of America’s gig workers are female.
  • Almost half of all millennials use online gig economy platforms to find work.
  • The total gig income is almost $1 trillion.
  • On average, gig workers earn 58% less than full-time employees.

Where are the gig workers?

Source: Statista

As can be seen from the above, the Gig economy is significant, is here to stay, and absorbing more jobs and professions. So what are the issues? 

 

Pros of the Gig Economy

  1. Workers have more flexibility. As noted above, 95% of such workers say flexibility is essential. They use this flexibility to gain the work-life balance they need. 
  2. Gig workers like their independence. As note above, men identified the main reason for gig work is that they “Loved being their own boss.” Gig workers are not micromanaged and can enhance the quality of work for some.
  3. Gig workers have access to a greater variety of employment opportunities. Freelances often stay in control of their assignment, deciding whether or not to accept a client. They are not stuck with the same monotonous tasks every day.
  4. Some gig workers work from home, so they have zero commuting costs. Before COVID, this could save $30 to $50 a week commuting to work.
  5. Lowers companies’ costs. Businesses only have to pay for the labor they receive and don’t have to pay for equipment. Besides, they don’t have to provide benefits or pay state unemployment taxes, and in many cases don’t offer space.
  6. It allows companies to scale quickly. Startup and small companies find gig workers enable them to scale at a lower cost promptly. They can race to meet market demand and budget restrictions.
  7. Workers don’t need to cater to the company culture. Gig workers have their own culture. They don’t have to be involved in team-building exercises, corporate rallies, or pander to office politics.
  8. It is suitable for the creative worker. The variety of work enables some workers to explore their full creativity, increasing the quality of work.

 

Cons of the Gig Economy

  1. Less flexibility than thought. While many experienced gig workers, e.g., graphic designers can pick and choose clients and projects, many of the ordinary gig workers don’t have that luxury. Several online platforms use variable pay, rating systems, and notifications to push people to accept specific jobs and work certain hours. These practices, called algorithmic management, limit the flexibility of work. 
  2. No benefits. Most gig workers do not receive any benefits, regardless if they are working 40+ hours a week. Thus they are responsible for their health insurance and retirement contributions, as is seen above. COVID has shown the problems with this. Many gig workers suddenly have no income, but cannot claim unemployment benefits. Furthermore, with a public health crisis, few having health insurance slows the solving of the crisis. Many who don’t have insurance will not seek treatment as they cannot afford it or cannot take time off work to get it, and second those that do, face bankruptcy because they cannot pay for whatever treatment they have.
  3. More taxes. Since gig workers do have tax withheld, they have to pay income tax and self-employment taxes from their pay, requiring them to withhold 25+% for those purposes. Also, concerning self-employment taxes, gig workers pay both the employee and employer taxes, unlike full-time workers. Finally, gig workers have to manage cash flow as they have to file taxes quarterly, so they will have to save enough to make those payments.
  4. Gig workers considered lazy. Since many gig workers work from home, many will consider them lazy and nonproductive, which causes social issues.
  5. Gig workers have high levels of isolation. Gig workers miss the social element of work, discussions around the water cooler, chats with teammates, office events. Lack of the office environment leads to isolation, which can cause mental health issues, as we are seeking with the COVID work from home and suicided rates.
  6. Gig workers drive more. While gig workers don’t have to commute daily, they end up driving more during a week as they move to pick up and deliver projects or from work site to work site. This increase in driving increases costs and stress.
  7. More stress for gig workers. Full-time workers know that their employment position is relatively secure. Although layoffs can happen, the risk of such a circumstance is relatively low for the average person. Gig workers have several different stresses. They are always looking out for the next job. They have to be prepared for changes to occur in their current assignments, including being let go in the middle of a task. Thus, their income is never really 100% secure.
  8. Companies may find their workers are not as reliable. This lack of reliability is a result of workers not adopting the corporate culture. Since gig workers are external, they don’t have to adapt to the corporate culture, and cultural fit is not a hiring requirement. Furthermore, since they are interested in their well being over the corporations, thus, while they will work, they may not work as hard, do what the organization considers “right,” and go the extra mile. Since happy employees lead to satisfied customers, this will reduce customer satisfaction if they interact with customers.
  9. Gig workers must continuously up-level their skills. Gig workers must continue to up-level their skills to get better because new gig specialists enter this field every day. The levels of industry knowledge that they receive must increase if they want to keep receiving contracts or employment offers. Thus, gig workers have to build in continuing education into their schedules. While this will keep them relevant, it is time that they are not earning.
  10. Gig workers need to budget for vacations. Gig workers don’t get paid time off, so they need to budget for the fact that while on vacation, they will be spending money and not earning money. Furthermore, many have to give one to three months of advance notice to clients that they will not be available. Finally, if a job comes up as they are about to leave, they may not want to turn it down as they could lose a client.
  11. It takes longer to build a depth of experience. In an organization, employees are often put on cross-functional teams to address issues. As a result, they create networks and knowledge across many areas of the organization. Gig workers are siloed and don’t build any skills or experience outside their narrow field, limiting their development and earnings potential.
  12. Us and Them. Many companies have large numbers of gig workers, e.g., Google has more gig workers than full-time workers. Since gig workers are not part of the organization, earn less, and have less opportunity to work in cross-functional areas, they are considered fungible and, in many organizations, are considered less than employees, creating an Us v. Them environment. Furthermore, most gig workers perform specific tasks, not the “package.” The package is more complex and requires working and information sharing across the organization, which gets harder for gig workers who don’t where the information lies due to their lace of organizational knowledge.
  13. State Tax Revenue. While gig workers have to pay FICA taxes, they are not obliged to pay state unemployment taxes. A study found that if Uber and Lyft had classified its drivers as employees in California, between 2014 and 2018, they would have paid $418 million into the California unemployment insurance fund.

 

Race to the bottom

A trend that has picked up during COIVD is the race to the bottom. As many people found themselves jobless, they applied for gig jobs. Upwork has seen a 50% increase in freelancer sign-ups since the pandemic began. Talkdesk, which launched a gig economy platform, witnessed 10,000 new applications within ten days. Instacart hired 300,000 additional workers in a month at the beginning of the COVID crisis and, in April, announced it would add 250,000 more.

On platforms like Upwork and Fiverr, many freelancers are already feeling the pinch. With a large number of new workers, given the laws of supply and demand, many gig workers are now vying for freelance work and pitching their services for lower rates to make money.

Now there are too many would-be workers to make the gig economy viable for many of them, and this may be irreversible as companies adapt to the reality of a global recession. By keeping headcounts low, companies will drive more desperate people into the gig economy, expanding the potential labor pool for jobs and driving down the prices that workers can command. 

 

The Recovery

The pandemic has shown that as business recovers, digital economy companies will benefit from their ability to be more flexible than other industries in certain aspects. COVID will probably intensify investors” growing scrutiny of the path to profitability for companies, making them increasingly wary of startups” strategies that favor scale before profitability. Thus gig workers will be vital in meeting this metric.

Also, many governments are now leveraging gig work to fast-track recovery. Having seen how digital platforms have contributed to crisis management and recovery using their nimble operations, flexible thinking, and technological prowess to get things done quickly, India and China are promoting gig work to drive growth in the economy. 

 

So What

Gig work is here to stay, and it will be vital for economic recovery. We must realize; however, that gig workers are not just drivers and delivery people. Presently many occupations are effectively gig jobs, e.g., journalists. However, the issues laid out above are massive and require addressing for gig work to be successful for all. Otherwise, we continue our move to a Hunger Games society.

As Dara Khosrowshahi recently said in an oped in The New York Times, we need to redefine “workers” and have new laws rather than the binary system today. We need to address the reality that this is how millions of people earn some or all of their livings. As a result, we need to ensure that:

  • Gig workers can move easily from job to job;
  • Gig workers receive healthcare benefits. During a pandemic, we have realized that public health is an essential requirement, and the U.S.healthcare system is not designed to meet it. While ObamaCare causes a visceral reaction for many, much of the thinking behind it was to enable workers to have health insurance not tied to employment. While it may not work well, it needs improving to meet this need for now and the future, not removal and reversion to the past.
  • Gig workers receive retirement benefits. Our outdated IRA and 401ks need to restructuring so that gig workers can more easily contribute to them. Today a quarter of Americans have no retirement savings.
  • Gig workers need to receive unemployment insurance of some form so that when we have a second COVID like situation, millions are not driven into financial distress due to lack of protections.
  • Companies need to contribute towards these benefits so that it doesn’t fall on those who can least afford them, or bore by all taxpayers.
  • Changes the balance of power structure between gig workers and corporations in negotiating rates. Our current system encourages a race to the bottom that is detrimental to the gig workers and beneficial to the shareholders. This system reinforces the current U.S. system or rewarding capital at the expense of labor and winnowing out the middle class. It needs addressing, but that will be complex and not easy.
  • Companies need to develop better ways of onboarding gig workers to remove the Us v. Them situation. Also, even though these workers are task-specific, smart organizations will start to ensure that gig workers share their core values to ensure that they get better results from them and can use them for the “package.”

If we can address these issues, then the economy should be able to recover quicker and have a flexible, practical framework for future growth while protecting many. If not, the migration to a Hunger Games society will continue, creating more problems and social unrest. However, I believe we up to the task.

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Working From Home – What Have We Learned?

Well, we have been working from home now for nearly five months and probably will continue to do so for another year.

So what is the verdict? 

 

The Good News

Many leaders anticipated that employee performance would significantly deteriorate. Given that numerous studies over the years had shown that falls in productivity accompanied a significant change, their expectations were not unfounded. However, a Harvard Business School survey indicated that workers adjusted to working virtually far quicker than expected. In many cases, workers felt they were as productive as they were before. According to one employee, “I’m able to get everything accomplished just like before, and I think everyone else is finding they can too.” This quick return to productivity is remarkable.

Not to say the changes didn’t cause problems. Job satisfaction and engagement fell sharply after two weeks of working virtually. However, by the end of the second month, both measures had recovered dramatically. As another employee put it, “It took some time to get used to it and for things to go right. It was a learning process.”

The improvements in satisfaction and engagement resulted from organizations finding the right balance between meeting and work time. There were issues with too many virtual meetings, leaving no time to do the actual work. Also, people had to get comfortable with communicating over Zoom, Skype, Teams, etc. 

 

Work-Life Balance

The biggest issue was figuring out how to manage work-life balance, basically turning off work at home. According to research, managers who cannot “see” their direct reports often struggle to trust that their employees are working. With such doubts, managers sometimes start to develop the unreasonable expectations that team members be available at all times, ultimately disrupting their work-home balance and causing more job stress.

Data provided by Humanyze from email, chat, and calendar systems across a global technology company supported the HBR survey results. The data revealed that the workday significantly increased at the beginning of all-virtual work. Immediately after the lockdown began, about 50% of employees could maintain at workday of 10 hours or less, compared to 80% pre-COVID. While workday time has started to trend back to pre-lockdown levels, workdays are still 10% to 20% longer on average.

Furthermore, since all-virtual work began, employee stress, negative emotions, and task-related conflict have all been steadily falling; each is down at least 10%. Also, employees have experienced an approximately 10% improvement in self-efficacy and their capacity to pay attention to their work. Employees now say they are “falling into a consistent routine,” “forming a pattern [of work time and breaks] with my coworkers,” and “learning what makes me the most productive and how I can best manage my time and energy.”

From CEOs down, many saw benefits from working from home, including a reduction in travel. One CEO hoped that this had put an end to the ‘fly across the country for a one-hour meeting’ expectation forever.” Overall employees reported that they had:

  • More focus time
  • Shorter meetings
  • More flexible time with family; and
  • No loss over missing the daily commute.

 

Challenges for Managers

While the research has shown an increase in the workday and performance returning or above pre lockdown levels, not all management attitudes reflect this. Different HBR research suggested that of managers:

  • 56% are not confident in their ability to manage remotely. Their beliefs about remote employees’ performance reflect their lack of confidence in their ability to manage their reports.
  • 60% agreed or were uncertain that remote workers usually perform worse than those who work in an office. 
  • 58% questioned whether remote workers could remain motivated over time.

The research further shows that:

  • Men are more likely to have negative attitudes to remote working and mistrust their own employees’ competence.
  • Those in non-managerial/non-professional roles had lower self-efficacy for managing remote workers, more negative attitudes, and greater mistrust. 
  • Younger managers are more likely to lack self-efficacy for leading remote workers.

With COVID, many employees are facing increased stress, especially for those with compromised finances or families requiring care. Thus some are struggling to perform at their pre lockdown levels. The concern is that this will create a negative feedback loop in which manager mistrust leads to micromanagement, which then leads to drops in employee motivation, further impairing productivity.

Therefore, managers at all levels need support and training, so that management quality will improve, which will improve remote workers’ wellbeing and performance. This support for managers must be a critical focus of senior leadership if employee performance is to remain high as companies move forward with possibly another year of work from home. 

 

What Else Could Go Wrong

With Google now saying that employees can remain virtual till summer 2021 and others following suit, should we all go virtual were we can?

A key issue with a virtual workforce is the loss of unplanned interactions that lead to significant outcomes. In physical offices, people who don’t usually work with each other to connect accidentally, and that interaction sparks new ideas. While the HBR study found employees increased their communication with close collaborators by 40%, contact with other colleagues fell by 10%. Also there less schmoozing and small talk among virtual workers, which has shown to lead to lower levels of trust.

In addition to a lack of spontaneity, three other issues face organizations in a virtual world that undermine organizational health.

Onboarding new employees
Research has shown that great onboarding involves two sets of activities:

  • Exposing new employees to “how things are done around here” by indoctrinating them into the company’s vision, history, processes, and culture; and
  • Allowing them to apply their signature strengths and express their genuine selves.

While the first has been adapted relatively well to a virtual world, the second is much harder. To achieve the second requires numerous in-depth interactions, and existing employees are accustomed to having those in person.

Weak Ties
These are the shallow or peripheral relationships among members of an organization who don’t work closely with each other but have nonetheless connected over time. Weak ties play an important role in organizational performance, including innovation, raising or maintaining product and service quality, and attaining project milestones. If people cannot interact face to face and just connecting through Zoom and document sharing, weak ties are under threat.

Fostering relationships
It is hard to foster relationships in a virtual environment outside your direct team. Furthermore, with everyone working from home, companies are finding more-limited value in rotational programs, cohort-based training programs, or even cross-functional staffing assignments. While the return from such programs is hard to identify at present, it is an investment that has a significant ROI in the long term. Long-term relationships that once sprang from such shared experiences are undoubtedly at risk and weaken the organization. 

 

What Happens as Some Return

A possible reason identified for the continued performance of virtual employees is that everyone experienced simultaneously, while in prior studies, only some had been working from home. If this is right, then the problem may return when office work resumes.

Presently, those who have returned to the office are a minority, comprising those who find it most challenging to work at home. However, as more people go back to the office for various reasons, those who remain at home may start to feel isolated, affecting performance.

A key reason for employees to return is paranoia. The pandemic has helped managers identity those who are indispensable and who are not. For those deemed non-indispensable, there is the concern that lack of sight will result in termination or offers of early retirement. As more people reason the same way, the pressures to return will grow. Once those back at work reaches a critical mass, the rest may be obliged to follow suit.

For the moment, it is waiting and see.

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Compensation in a COVID World

Compensation in a COVID World

We are all dealing with the impact of COVID. For some, business is soaring, others it is a struggle to survive.  Whichever is impacting your business, it will impact compensation planning for 2020 and beyond. As I said a few months ago, your budget and plans as of March should be in the shredder and along with them your compensation structure.

From what I hear, companies are following the courses of action:

  • Cutting or increasing compensation budgets;
  • Changing work hours and/or rates of pay;
  • Indefinitely laying off, or, significant increases in hiring; and
  • Changing incentive and sales compensation plans (both plus and minus) to retain valuable talent and customer relationships.

So what is your company doing or planning to do? All your employees are wondering and watching, so the sooner you address these issues, the better. Communication is essential, and compensation is all about communication during times like these. 

 

Your Financial Position

How has your business been financially impacted? Managing significant increases in business levels can be as challenging as big declines. Therefore, you need to have realistic forecasts, and an understanding of your ability to pay your employees is critical. Many have taken PPP loans; however, they were a bridge gap, and it looks like the canyon is much more extensive than the bridge. We will be living with the trials and tribulations of COVID for another 12 months or more, so Congress’ eight weeks cover is insufficient. 

 

Review employees and their value to the “new” organization

It is time to review all your employees. Do they fit with the “new” organization and its direction? Many great people have been laid off, sidelined, or are unhappy in their current positions. Thus there is an opportunity to hire better people that would have been unavailable before or people you need to execute the pivot you are experiencing.

Also, look at your employees and determine:

  • Who rose to the occasion, and who didn’t?
  • Who has pulled their weight and more during these hard times?
  • Who has lead and supported others when they were struggling?
  • Who didn’t?

Now is the perfect time for a talent assessment exercise, e.g., a 9 Box matrix to determine who is performing and their potential in your “new normal.”   

 

Review base compensation plans

How long is it since your compensation structure system was last updated? What data did you use to develop your base pay program? How was that data aged, and to what point in time?  

Currently, it’s critical to understand your compensation structure and related pay practices. As businesses adjust to the “new normal,” compensation and pay practices are in a unique position. Some employees will receive a pay rate that is less than what they were making with unemployment compensation, especially with the federal support. Some employees will have received premium pay (e.g., hazard or appreciation pay differentials) because they were “critical workers.” How long will can you support this? How do you communicate with employees if, or when, you stop the premium pay? Since the COVID crisis continues unabated, how do you justify to your employees that they were critical a month ago, but not now, or not in four months when we expect the winter to make the crisis worse? Managing your communication is vital as you may alienate good employees who feel betrayed. Furthermore, realize that employees will have become dependent on the additional income.

The market is providing so many mixed messages about pay structure, that it is hard to know what one should do. Some of the views are:

  • No need to adjust pay ranges this year, maybe not even next year.
  • Reduce pay ranges temporarily, at least, which is becoming common, especially if it means keeping staff.
  • To remain competitive and attract the best talent, you may need to increase your pay ranges.
  • Those organizations that are reducing staff may need to increase the compensation of remaining employees who will have to take on additional roles and responsibilities.
  • Those organizations pivoting to new markets, products or services and need new people, what industry norms do you use to determine pay structure?

Salary survey data lags the market and survey data will not be available until 2021 or later. Thus, without reliable data, you need to understand your competitive market for the people you need and determine what you can offer in that situation.

You need to review your employees’ compensation in terms of:

  • New or fewer responsibilities;
  • Value to the organization as a result of any changes due to COVID;
  • Value to the organization as a team player and going beyond, or not reaching, what is required:
  • Comparison-ratio data (current rate of pay divided by target/market rates) once the revised base compensation structure is determined.

It may be necessary to change starting pay rates for positions and employees in your pay structures. If, however, you are looking to reduce pay, ensure beforehand that you are not stepping into a minefield, and get advice from an HR professional. Issues to be avoided are:

  • Reducing the compensation of those on contracts with specific payment;
  • Appearances of discrimination or retaliation; and
  • Reducing compensation of those on H-1B and E3 visas.

Finally, if reducing pay for existing employees, you need to communicate the changes, what will it take for compensation to return to previous levels. With regard to the trigger event to return pay, it must be something that everyone can see. If not it will seem arbitrary by management and therefore detrimental to morale and performance.  

 

Review incentive compensation plans

With your strategic plan in now the shredder, hopefully, a new one is now ready or on its way. Your incentive compensation plan needs to be tied to your strategic plan to ensure alignment with the organization’s goals, and so incentive compensation should be adjusted annually. However, most companies will have to adjust mid-year as, during this accelerating period of COVID, six or more months is too long to wait. 

Examine all your incentive plans and review them to understand all of the plan provisions. You need to stress test plans monthly in light of changing market and financial conditions to evaluate their impact on business and individual employees. The rapidly changing business environment requires careful examination of such plans to ensure they represent the intent of and are aligned with the business strategy. 

For those employees who receive a significant portion of their compensation in the form of incentive compensation, there are several factors to consider.

  • If your business plan is out the window, the compensation targets need to change.
  • If, due to falling revenues, compensation is likely to drop dramatically, resulting in retention issues, then migrate more to base compensation.
  • Adjust goals so that there are wins! Incentive compensated employees, usually salespeople, are very competitive. If you remove wins from their life, their performance may suffer.
  • Those businesses that are realizing a significant increase in activity, incentive compensation is an excellent way to reward performance. However, a best practice is to establish maximum award payout levels as well as performance thresholds, as the increased performance may be due more to unexpected economic forces than the efforts of employees.
  • If employees are likely to realize unexpected windfalls that are not a result of their efforts, be prepared to make adjustments
  • Due to the uncertain nature of the economy, revisit your payout schedule to ensure it continues to make sense in today’s environment.
  • Run Monte Carlo simulations on your incentive compensation plans to ensure that they don’t pose a risk to the company.

However, most of all, communication is key! Communicate clearly, early and often. Managing employee expectations during difficult times is critical. Failure to communicate no matter how good the resulting plans are will cause problems in the organization that could be damaging at times like this. 

 

In case you missed it, communication is key!

Compensation is an emotional issue, and it impacts the lives of all your employees and their families. At this time, everyone is experiencing a great deal of stress:

  • Is my job safe?
  • Can my children return to school?
  • Are my parents safe?
  • Do I have enough cash to survive?

So now is not the time to add to that stress, as it will sabotage employee performance and thus corporate performance. Communication is essential — it is genuinely all about communication.  

You cannot stop rumors and “water cooler” talk, especially in a virtual world. Thus, even if you say nothing, your employees are watching and listening. Your behavior, in the absence of a clearly stated rationale, will drive assumptions about both the organization’s and their own prospects. Many will assume the worst possible scenario.

No news is NOT good news during uncertainty and overly optimistic pronouncements, which contradict the information they see if even worse. Whatever the report, the employees still want to know what their leaders are thinking and doing concerning strategy and tactics. This communication will provide the background to the reasoning involved when making compensation decisions. While they may not agree, they will appreciate honesty and transparency. It will also stop the rumor mill, reduce wasted time due to stress and worry, and provide focus.

Therefore, your managers and supervisors must have conversations with their direct reports on what to expect, what you know right now, and what you don’t know yet.

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Your Leadership Style and Culture Will Define Your Future

I have written on this subject many times over the last few months and cannot emphasize how important it is. In a recent conversation, I heard that many Gen Zs are leaving jobs because they find the culture too oppressive. Now I can already hear the cries that they are soft, spoiled, don’t like hard work or responsibility. While some of that may be true in some cases, I would suggest rather than being defensive, CEOs and leaders need to look at their behavior to see why they are causing these issues.

Two recent examples that I heard of were:

  • A company had installed keyboard activity monitoring on their employees’ computers, and if the employees do not meet a certain amount of clicks per hour, they get written up.
  • A large employer is putting out a policy that if you have school-aged children and they are in an online school, then you cannot work from home.

I wonder who comes up with these “genius” plans because, in my opinion, they must be graduates of the school of “The beatings will continue until morale improves.”

These examples remind me of a discussion several years ago with an attorney who was advising his client to get all employees to sign non-competes. I pointed out that I would never join such a company, as they were hiring for my skills and were going to use them, so why should I grant them the exclusive use of my abilities, which I have developed throughout my career, for a market salary. The attorney’s view was that the non-compete stopped employees leaving with the benefit of what they had learned at the company. My response, to his chagrin, was instead of spending all this money on non-competes, if the company developed a culture and core values that attracted employees, they wouldn’t need them. 

Companies that are driving away employees at a time when unemployment is at record highs, rather than criticizing their employees, should look hard in the mirror and ask where are we failing in developing a culture that attracts the best. There is an old saying, “One satisfied customer will tell one person, but one dissatisfied customer will tell twenty.” Well, today, with Glassdoor and its ilk, dissatisfied employees are telling everyone. Attracting key talent will become harder for those with many critiques. For many organizations, they will find that employees are only coming until they can find the next gig, or are just collecting a paycheck.

COVID is, as has been said many times before, an accelerant. If your culture was vague to non-existent, and you couldn’t articulate why you exist, COVID is exposing these weaknesses dramatically. Since we are having to hire and onboard virtually, culture, core values, mission, vision, and why you exist are more critical than ever. They are the glue that holds a virtual organization together and keeps it on task.

A CEO I know, in most conversations, says, “People suck” when referring to his employees. However, his business has no core values, mission or vision, or defined reason for existing. Thus his employees have no “North Star” to guide them. Without that, they make decisions that don’t align with what the CEOs would do, so he assigns them to the “People suck” world. Investing time in fixing his culture, core values, etc. would resolve many of the problems, but he views them as uninteresting. Not everything in running a business is exciting, but culture is critical.

Another business owner I dealt with had a doormat outside his office that said, “Go Away.” Since he didn’t want to deal with personnel issues and people, I am sure he found it very valuable. However, the culture in the organization was toxic, performance below par, and high employee turnover, which just confirmed his view that employees were difficult. Forcing him to develop and live core values, a reason for existing, and removing some of the toxic people who had filled the void he created, resulted in morale and performance improving, increasing the value of the organization.

Again, I often ask CEOs the following question. You are interviewing for a critical position, and the candidate in front of you is an A+ on every criterion. Before extending an offer, you ask, “Do you have any more questions?” They respond with, “Why should I work for you?”

It is incredible how few CEOs can answer this question. The typical answers are, “We are a great company. We provide a great career path.” I responded that I am sure this great candidate probably is considering a few offers, and do you think those other employers are answering the question with, “We an awful company. This position is a dead job.” While many business leaders can sell their products and services, they cannot sell themselves as an employer. I expect it is because they cannot articulate why they exist and what they stand for.

My readings suggest we are going to be living a COVID world for another year, so you cannot afford a year of dysfunction. In an accelerated environment, an organization needs to respond quickly to market conditions. The only way to do that is to move the decision making to where the information is, at the front lines. But if you want the decisions made to be the ones you expect, your workforce needs to know and live the company’s core values, and understand why it exists.

Employees that are not performing at their best often work in an organization without core values, or if they have them don’t live them, and they don’t know why the company exists. As a result, these employees are detrimental to the organization’s long term health. If this defines your organization and employees, you are likely to emerge from COVID damaged, if at all.

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Your Team Needs to go Upstream

There’s a well-known public health parable about upstream thinking that goes like this: you and a friend are by a river when you see a child drowning. You both dive in and save the child. But then another struggling child comes along, and another. You and your friend can hardly keep up with the crisis, but suddenly your friend swims back to the river’s bank. You indignantly ask where she’s going. Your friend says, “I’m going upstream to tackle the guy throwing these kids in the water.”

In life, we spend most of our time downstream pulling kids out of the water, but few up us go upstream to tackle the source of the issue. According to Dan Heath in his book, “Upstream: The Quest to Solve Problems Before They Happen,” we live in a downstream world, and we have a bias for downstream action. While the concept of upstream thinking has been around in the public health arena for years, Heath wants to bring to a broader audience.

Heath believes that “we should shift more of our energies upstream: personally, organizationally, nationally, and globally. We can—and we should—stop dealing with the symptoms of problems, again and again, and start fixing them.” While that appears obvious, we don’t and find ourselves time after time reacting again.

As we scramble through our busy day tackling fires, how often do we stop to address the source of the issue? First, we have to ask are what we are dealing with just symptoms, or is it the route of the problem? While a simple question, it is difficult to focus on that while dealing with a crisis. Even it is a symptom; it is hard to leave the mess to tackle the route cause because to do so; someone else has “to pull the kids out of the water.”

Those that tackle downstream problems get more attention because we notice them valiantly tackling issues all the time and solving them, basically pulling kids out of the water. Thus, they get recognition; however, those that go upstream seem to get less attention and credit, because while they solve a problem, no one realizes how many issues they have prevented because of the problem they have resolved.

As we struggle with COVID, many, including myself, are frustrated with the administration’s response which, if handled better, would have resulted in few lives lost. However, if the administration has shut down the U.S. like Taiwan or South Korea and severely limited the caseload, there would be many complaints about the cost of the “medicine” when there were so few cases. Thus, when dealing effectively upstream, many don’t appreciate how bad the alternative would be if it were not solved upstream.

Heath has identified three barriers to upstream thinking:

  1. Problem Blindness. Problem blindness assumes that the problem is natural or inevitable, and so there’s nothing you can do about it. So we accept it and conclude, “That’s just the way it is.” We don’t try to solve it, because, “When we don’t see a problem, we can’t solve it. And that blindness can create passivity even in the face of enormous harm.”
  2. A Lack of Ownership. Complacency. If we move upstream, it requires that we take ownership of the issues personally. “I choose to fix this problem, not because it’s my responsibility, but because I can, and because it’s worth fixing.”
  3. Tunneling. Tunneling is a condition where you find that “when people are juggling a lot of problems, they give up trying to solve them all. They adopt tunnel vision. There’s no long-term planning; there’s no strategic prioritization of issues.” When we are in a scarcity mindset, we become “less insightful, less forward-thinking, less controlled.”

I would add a fourth Budget. Several years ago, a company asked me to develop a risk model for some of its hotel management contracts. The company had entered into many ten-year management contracts that had guaranteed owners a minimum income; however, no one had considered the prospect that there might be a recession during the contract period, which would trigger the performance clauses. At the time I was asked to help the company, they were currently paying out over $50MM in performance clauses, causing the company severe financial heartache. I gave the company a proposal that would have cost about $30k. They rejected it because of two factors, (i) it wasn’t in the finance department’s budget and if they spent the money would miss their financial targets and lose their bonuses; and (ii) lack of ownership. The latter arose because those involved considered that by the time the next recession occurred, none of them would be in a position to bear the responsibility if big payouts were required. Hence, they weren’t willing to fight for the budget to get the modeling done.

Their focus on the short term reflects the failure to think upstream. Thinking upstream is critical because it results in making smarter decisions based on long-term thinking.

Heath has identified seven questions that upstream leaders must answer.

  1. How will you unite the right people?
  2. How will you change the system?
  3. Where can you find a point of leverage?
  4. How will you get an early warning of the problem?
  5. How will you know you are succeeding?
  6. How will you avoid doing harm?
  7. Who will pay for what does not happen?

In clarifying these questions, Heath reveals some of the significant issues that keep us from moving upstream. 

To succeed in moving upstream, he recommends that we need to consider:

  • Be impatient for action but patient for outcomes. We need to get moving, but often the change we seek takes time.
  • The macro starts with micro. Break the action down.
  • Favor scoreboards over pills. Kaizen mindset. Think in terms of continuous improvement and use data for learning, rather than data for inspection. Test and learn and test again.

While upstream is a direction, it is not a destination. Any movement upstream is a step in the right direction. Going upstream, you either get a little ahead of the problem, or you can go further upstream and look for the more systemic issues.

So as you look at your team and the most effective problem solvers, ask if the problems they are solving are downstream or upstream. If the former, get them to move upstream.

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Culture & Core Values

Those of you who read my blog regularly will know I have been pushing culture and core values as more and more critical during these times. What I am focusing on with my Vistage members and clients is more than just stating culture and core values, but living them.

Last week I finished watching Netflix’s documentary on Jeffrey Epstein: Filthy Rich. Whatever, you may think of Epstein, the two takeaways that I had from the series were:

  1. Virginia Giuffre, one of Epstein’s accusers, says at the end of the final episode, “The monsters are still out there, and they’re still abusing other people. Why they have not been named or shamed yet is beyond me.” Why indeed?
  2. Epstein, using an “army of legal superstars,” was unconquerable, according to Alex Acosta. Thus, Florida prosecutors cut Epstein a bafflingly generous deal. It appears throughout his life, Epstein had amassed a team of influential lawyers, who were so intent on digging into their opponents, a win was any deal at all. Justice fails when pitted against the unscrupulous force of big-name criminal defense attorneys. Thus, so long as you surround yourself with powerful enough people and make life difficult enough for anyone who threatens you, and you can insulate yourself from any consequences. 

The latter point was also valid with Harvey Weinstein, until the end. 

Many of those who associated with Epstein have sought to distance themselves. While I know of nothing untoward done by either President Clinton or Trump, the association in itself is not good. Prince Andrew faces a tougher road, and I think he will not embark on it, but disappear into the background for safety. Deutsche Bank is paying the price for its support, so far, $150MM in fines, but reputational damage is bound to be high. If Ghislaine Maxwell tells all to save herself, there will be many others named and shamed. Alan Dershowitz is the only Epstein supporter who is unfailing in his public support; as a result, I believe this will render Dershowitz irrelevant as no one will want to be associated with someone who supports a sex trafficker.

How does this relate to culture and core values? While I realize everyone is entitled to have a defense attorney and protect themselves, I have to ask myself how the people who enabled Epstein can live with themselves, and what are their core values? If your core values are to treat people with respect or kindness, then supporting a sex trafficker of minors, exposing that, at best, that is not a core value, and at worst, you have none. If you have none, then by default, your only core value is making money. If your employees see that you don’t care about anyone or things other than making money, there will be no loyalty, commitment, or honor because that is not what you value.

Less extreme is Facebook. Many have criticized the company for its failure to do anything about false ads by politicians and hate speech. As a result of this, four of its seven independent directors left the board in 2019, damning to most companies, but with Mark Zukerberg’s total control of the company through its two-tier shareholding structure, less so for Facebook. In June, hundreds of employees virtually walked out of the company in protest to the company’s refusal to do anything about hateful messages to BLM. Recently, Facebook met with civil rights leaders regarding Facebook’s position on hate speech. It didn’t go well. “The company’s leaders delivered the same old talking points to try to placate us without meeting our demands,” said Jessica J. González, who was on the call. More recently, auditors picked by Facebook to examine the company’s policies produced an 89-page report saying that the site had allowed hate speech and misinformation to flourish. 

Not only does Facebook not care about civil rights and misinformation, but also teenage self-harm. Social media is a cause of adolescent self-harm, anxiety, and depression. CDC data shows that 25 percent of teenage girls and ten percent of teenage boys are harming themselves, and the figure doubled between 2009 and 2015. These figures are staggering and inflicting a tremendous amount of damage to the future of the country, but Facebook does nothing.

After the recent boycott of the company by well-known companies, e.g., Unilever and Starbucks, Mark Zuckerberg said that he expects the advertisers to return and is not considering doing anything as he won’t give in to pressure. Sheryl Sandberg is reportedly “concerned,” which I am sure gives us all a considerable amount of hope. So much for “leaning in.” I hope the pendulum is slowing swinging against the company, and while it may do well for a long time into the future, like the tobacco companies, I see a point in the future where for employees, it becomes a resume stain that won’t wash off. Do you want to be known as someone who supported hate speech and psychological damage to children? “I was only obeying orders,” will once more fail as a defense.

Recently, one of my clients, X, asked what to do with one of his clients, Y, who was verbally abusing my clients’ employee to the point the employee had threatened to resign. I asked X what their values were to which the answer was “respect for all our customers and employees.” I pointed out then they had to either get Y to change his behavior or terminate the relationship if they were to live their core values. Thus, they informed Y, “If you verbally or otherwise abuse one of our employees again, we will terminate our contract with you immediately.” That X would risk the business relationship over this dumfounded Y, as it was his MO with everyone; however, Y agreed to change his behavior. The jury is still out on whether or not he will maintain his new tone; however, the change in my clients’ workforce was terrific. They had stood up for their employees against a client and were living their core values. The story made the rounds in no time and increased loyalty and commitment among their employees. During these times, the increased engagement and loyalty has paid off well as the company has seen record growth.

Unfortunately, over the last few decades, the customary view is that wealth directly correlates to a person’s worth. Thankfully, some are starting to challenge that view. While it will take a while since the wealthy pay many to ensure their reputations aren’t affected by their actions, BLM, MeToo, and other such protests, are exposing their behavior.

During COVID and I think after, core values and culture will grow in importance, especially if you wish to attract and retain the best. If your core values are abhorrent to many, I think you will struggle in the long term. However, if you are only looking for a pulse, then it doesn’t’ matter, but in the end, your business may not have one either.

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