In today’s competitive job market, attracting top talent is crucial. Here are five strategies for enhancing your hiring process:

  • value creation,
  • core customer,
  • brand promise,
  • value delivery, and
  • spreading the word.

Value Creation: Why Should I Work for You?

Clearly articulate your company’s mission and provide a compelling narrative that resonates with potential employees. Emphasize stories of career progression, exciting projects, and a supportive work environment. Ensure your entire organization understands and communicates the mission consistently. A well-defined mission helps to attract and retain employees who identify with your purpose.

Many CEOs and business owners struggle to provide a compelling answer to this question, often giving generic responses such as “We are a great company,” “We offer great opportunities,” or “This is an exciting place to work.” These answers fail to differentiate them from competitors who likely provide similar responses.

To attract top talent, CEOs should prepare a detailed and unique response that resonates with the candidate, sharing stories that showcase growth opportunities, company culture, and the exciting aspects of working at the company. By clearly articulating why their organization is the best choice, they can stand out in the competitive job market and successfully recruit “A” players.

Core Customer: Identifying Your “Core Employee”

To attract the right employees, determine who your “core employee” is by focusing on shared values and company culture. Hiring for core values ensures long-term success since teaching skills is easier than changing someone’s values. Avoid relying solely on temp agencies, as they may not prioritize your company’s culture. Instead, focus on hiring candidates who align with your organization’s values and vision.

Brand Promise: Offer More Than Just a Salary

To stand out as an employer, offer more than just a competitive salary. Consider what benefits, career advancement opportunities, and development programs you can provide to your employees. Show that you care about their well-being and success by investing in their growth and creating a welcoming environment. Innovative initiatives, such as helping new employees achieve a goal from their bucket list, can foster loyalty and commitment.

Value Delivery: Measure Employee Satisfaction

Utilize tools like NPS scores and Gallup’s Q12 Employee Engagement Survey to gauge employee satisfaction and engagement. Share positive results and employee testimonials to showcase your company’s commitment to its workforce. Regularly monitor employee satisfaction to identify areas for improvement and maintain a high level of engagement. Satisfied employees are more likely to refer potential candidates, further enhancing your talent pool.

Spread the Word: Showcase Your Company on Your Website

Your website should have a dedicated section for employment opportunities outlining your mission, core values, brand promise, value delivery metrics, employee testimonials, and available job openings. This information helps attract top talent and positions your company as an employer of choice. Update your website regularly with new job openings and success stories. A comprehensive and engaging employment section can make a strong impression on potential candidates.

By implementing these five strategies, you can improve your hiring process and increase your chances of attracting and retaining top talent in today’s War for Talent.


Copyright (c) 2021, Marc A. Borrelli

Recent Posts

5 Strategic Leadership Skills Every Manager Needs

5 Strategic Leadership Skills Every Manager Needs

So often, people view leadership as a talent: you’re either born with this quality or you’re not. However, this is not always the case! In reality, good leadership is made up of skills, and anyone can learn how to improve. Some people may pick up leadership attributes...

5 Ways to Use Email Automation to Boost Traffic

5 Ways to Use Email Automation to Boost Traffic

Every single business in the world wants to evolve and grow. This will happen using a variety of techniques and strategies. In 2022, digital marketing is more than a household name, and most companies will adopt at least a few ideas when long-term planning and coming...

Profit and Revenue are Lousy Core Values

Profit and Revenue are Lousy Core Values

As I mentioned last week, I am down with COVID and tired, so spending more time reading rather than working. I read Bill Browder's Freezing Order this weekend, and I highly recommend it. However, at the end of the book, Browder says that oligarchs, autocrats, and...