In today’s competitive job market, attracting top talent is crucial. Here are five strategies for enhancing your hiring process:
- value creation,
- core customer,
- brand promise,
- value delivery, and
- spreading the word.
Value Creation: Why Should I Work for You?
Clearly articulate your company’s mission and provide a compelling narrative that resonates with potential employees. Emphasize stories of career progression, exciting projects, and a supportive work environment. Ensure your entire organization understands and communicates the mission consistently. A well-defined mission helps to attract and retain employees who identify with your purpose.
Many CEOs and business owners struggle to provide a compelling answer to this question, often giving generic responses such as “We are a great company,” “We offer great opportunities,” or “This is an exciting place to work.” These answers fail to differentiate them from competitors who likely provide similar responses.
To attract top talent, CEOs should prepare a detailed and unique response that resonates with the candidate, sharing stories that showcase growth opportunities, company culture, and the exciting aspects of working at the company. By clearly articulating why their organization is the best choice, they can stand out in the competitive job market and successfully recruit “A” players.
Core Customer: Identifying Your “Core Employee”
To attract the right employees, determine who your “core employee” is by focusing on shared values and company culture. Hiring for core values ensures long-term success since teaching skills is easier than changing someone’s values. Avoid relying solely on temp agencies, as they may not prioritize your company’s culture. Instead, focus on hiring candidates who align with your organization’s values and vision.
Brand Promise: Offer More Than Just a Salary
To stand out as an employer, offer more than just a competitive salary. Consider what benefits, career advancement opportunities, and development programs you can provide to your employees. Show that you care about their well-being and success by investing in their growth and creating a welcoming environment. Innovative initiatives, such as helping new employees achieve a goal from their bucket list, can foster loyalty and commitment.
Value Delivery: Measure Employee Satisfaction
Utilize tools like NPS scores and Gallup’s Q12 Employee Engagement Survey to gauge employee satisfaction and engagement. Share positive results and employee testimonials to showcase your company’s commitment to its workforce. Regularly monitor employee satisfaction to identify areas for improvement and maintain a high level of engagement. Satisfied employees are more likely to refer potential candidates, further enhancing your talent pool.
Spread the Word: Showcase Your Company on Your Website
Your website should have a dedicated section for employment opportunities outlining your mission, core values, brand promise, value delivery metrics, employee testimonials, and available job openings. This information helps attract top talent and positions your company as an employer of choice. Update your website regularly with new job openings and success stories. A comprehensive and engaging employment section can make a strong impression on potential candidates.
By implementing these five strategies, you can improve your hiring process and increase your chances of attracting and retaining top talent in today’s War for Talent.
Copyright (c) 2021, Marc A. Borrelli
Recent Posts
Do You Understand Your Costs to Ensure Profitability?
You can only determine profitability when you know your costs. I’ve discussed before that you should price according to value, not hours. However, you still need to know your costs to understand the minimum pricing and how it is performing. Do you consider each jobs’ profitability when you price new jobs? Do you know what you should be charging to ensure you hit your profit targets? These discussions about a company’s profitability, and what measure drives profit, are critical for your organization.
Sunk Costs Are Just That, Sunk!
If you were starting your business today, what would you do differently? This thought-provoking question is a valuable exercise, especially when it brings up the idea of “sunk costs” and how they limit us. A sunk cost is a payment or investment that has already been made. Since it is unrecoverable no matter what, a sunk cost shouldn’t be factored into any future decisions. However, we’re all familiar with the sunk cost fallacy: behavior driven by a past expenditure that isn’t recoupable, regardless of future actions.
Do You REALLY Know Your Business Model?
Bringing clarity to your organization is a common theme on The Disruption! blog. Defining your business model is a worthwhile exercise for any leadership team. But how do you even begin to bring clarity into your operations? If you’re looking for a place to start, Josh Kaufman’s “Five Parts of Every Business” offers an excellent framework. Kaufman defines five parts of every business model that all flow into the next, breaking it down into Value Creation, Marketing, Sales, Value Delivery, and Finance.
Ideation! Harder Than It Sounds
Bringing in new ideas, thoughts, understanding, and logic is key as your organization faces the challenges of a changing environment. But when you do an ideation session in your organization… how does it go? For so many organizations, many times, after a few ideas have been thrown out and rejected, the thought process slows down very quickly, and a form of hopelessness takes over. How does your organization have better ideation? I’ve come across a new approach with a few teams lately.
Recruit, Recruit, Recruit!
An uptick in business has begun this quarter, and companies are rushing to hire to meet this surge in demand. What amazes me is how many are so unprepared to hire. Continual recruiting is key to the survival of a company. It isn’t the same thing as hiring—continuous recruiting is building a pipeline of people that you would hire if you needed to fill a position, or “A players” you would hire if they were available.
We All Need Clarity
If your organization is focused on obscurity over clarity, whether intentionally or not, your “A” player employees are vulnerable. There is a looming talent crunch. As we start to emerge from COVID, demand is increasing, and many are scrambling to fill positions to meet that demand. Headhunters and recruiters are soon going to be calling your key “A” employees. Have you been giving them a reason to stay?
Not Another **** Meeting
As Leonard Bernstein put it so well, “To achieve great things, two things are needed: a plan and not quite enough time.” Your meetings can be shorter, more fruitful, and engaging, with better outcomes for the organization, employees, and managers. It’s time to examine your meeting rhythms and how you set meeting agendas. This week, I break down daily, weekly, monthly, quarterly, annual, and individual meeting rhythms, with sample agendas for each.
Is Your Company Scalable?
Let’s start here: Why should your company be scalable at all? If your business is scalable, you have business freedom–freedom with time, money, and options. Many business leaders get stuck in the “owner’s trap”, where you need to do everything yourself. Sound familiar? If you want a scalable business that gives you freedom, you need to be intentional about what you sell, and how.
Are you ready for the Talent Crunch?
Companies are gearing up to hire. Unfortunately, many are competing within the same talent pool. Some experts are currently predicting a strong economic recovery starting in May or June. But as the economy booms, there is going to be fierce competition for talent. How will you fare in the looming talent crisis? Your organization should be creating a plan, now, so you can attract the talent you need in the year ahead.
The “Flaw of Averages” Causes Havoc for Businesses
Discover how understanding the limitations of averages and embracing probabilistic thinking can improve decision-making and risk management in business.
Really informative blog article.Really thank you! Want more.
Heya! I’m at work surfing around your blog from my new iphone!Just wanted to say I love reading through your blog and look forward to all your posts!Carry on the excellent work!
best online canadian pharmacy – vipps approved canadian online pharmacy northwest canadian pharmacy
http://cenforce.pro/# Buy Cenforce 100mg Online
cialis and nitrates
I don’t unremarkably comment but I gotta admit appreciateit for the post on this one :D.My blog – holiday diet
excellent post, very informative. I wonder why the other experts of this sector don’t notice this. You must continue your writing. I am sure, you’ve a great readers’ base already!
http://viagras.online/# Viagra tablet online
Levitra 20 mg for sale: Cheap Levitra online – Cheap Levitra online
tadalafil soft tabs tadalafil/oxytocin sublingual troches
levitra cost
п»їlevitra
You can subscribe for a month, PSN Gift Card. This is far to
Thanks for sharing, this is a fantastic article. Much obliged.
Cialis 20mg price in USA [url=https://cialist.pro/#]Generic Tadalafil 20mg price[/url] Generic Tadalafil 20mg price
cialis coupon rite aid
Cheapest Sildenafil online: Buy Viagra online cheap – sildenafil online
https://viagras.online/# Generic Viagra for sale
Buy Vardenafil 20mg online [url=http://levitrav.store/#]Cheap Levitra online[/url] Vardenafil buy online
is levitra better than viagra
I really liked your blog article.Really looking forward to read more. Really Great.
Hi friends, pleasant paragraph and fastidious urging commented at this place, I am really enjoying by these.
Hi there, its good post on the topic of media print, we all be aware of media is a wonderful sourceof facts.
I do not even know the way I finished up here,but I assumed this put up used to be good. I do not recognize who youare but definitely you’re going to a famous blogger in the event you aren’t already.Cheers!
Viagra without a doctor prescription Canada: Cheapest place to buy Viagra – buy Viagra over the counter
Cheapest Sildenafil online: Buy Viagra online cheap – Viagra Tablet price
http://cenforce.pro/# cheapest cenforce
Cheapest Sildenafil online [url=https://viagras.online/#]Buy Viagra online cheap[/url] cheap viagra
Muchos Gracias for your blog article. Really Great.
Циклёвка паркета: особенности и этапы услуги
Циклёвка паркета — это процесс восстановления внешнего вида паркетного пола путём удаления верхнего повреждённого слоя и возвращения ему первоначального вида. Услуга включает в себя несколько этапов:
Подготовка: перед началом работы необходимо защитить мебель и другие предметы от пыли и грязи, а также удалить плинтусы.
Шлифовка: с помощью шлифовальной машины удаляется старый лак и верхний повреждённый слой древесины.
Шпатлёвка: после шлифовки поверхность паркета шпатлюется для заполнения трещин и выравнивания поверхности.
Грунтовка: перед нанесением лака паркет грунтуется для улучшения адгезии и защиты от плесени и грибка.
Нанесение лака: лак наносится в несколько слоёв с промежуточной шлифовкой между ними.
Полировка: после нанесения последнего слоя лака паркет полируется для придания поверхности блеска и гладкости.
Циклёвка паркета позволяет обновить внешний вид пола, восстановить его структуру и продлить срок службы.
Сайт: ykladka-parketa.ru Циклёвка паркета
http://kamagra.win/# Kamagra 100mg price
https://levitrav.store/# Levitra tablet price
I appreciate you sharing this blog article.Thanks Again. Cool.
best price for viagra 100mg: viagras.online – viagra canada
order viagra [url=http://viagras.online/#]Cheapest place to buy Viagra[/url] sildenafil over the counter
https://viagras.online/# cheap viagra
Im grateful for the article.Much thanks again. Great.
九州娛樂城登入
cá cược thể thao
cá cược thể thao