You need to take an extended vacation. No, seriously, you do.

You need to take an extended vacation. No, seriously, you do.

Not only do you need a vacation, but it needs to be at least two weeks, and preferably longer. I have given many CEOs and business leaders this advice over the years, and I believe in it. 

Why a minimum of two weeks? Well, you need the first week to unwind and let work “go.” The second week, you truly relax, the tension of work and all its issues leave, but the brain continues to work in the background. After two weeks, I start to see the forest for the trees. The problems that were prominent in my life no longer are as relevant as I thought they were. Turning to my navigate sage power, I turn to my elder self to look back and see what is essential and what I should be focused on rather than that what has my attention.

Now I am unwinding

However, like the old saying, “Physician heal thyself,” I have failed to heed my advice until two weeks ago. I am now sitting in NE Spain, enjoying a quieter time and relaxing with good friends, food, and wine. To ensure my disconnection, I have adopted the following rules:

  • Limit email activity to 15 minutes a day.
  • Disconnect from Facebook (well, I effectively did that a couple of years ago) and all social media other than LinkedIn. 
  • Post to LinkedIn, but according to a plan, it takes about 5 minutes a day.
  • Avoid the news and television.
  • Reading lots but no business books.
  • At least 30 minutes of meditation a day.
  • Walk at least 5 miles a day.
  • Swim as often as possible in the ocean.

These rules are not complicated, but we are so conditioned to remain connected and tuned in that it takes effort to disconnect.

As I relax, I remember that I, like my clients, need to take an extended vacation to recover from the low-level stress of COVID over the last eighteen months. COVID has taken a toll on me, and more than I realized. While I have been active during COVID, I recognized that I have been reactive more than proactive. Now, not only do I want to change this behavior, but I am framing it around what I want to accomplish in Q4 2021 and 2022. 

The benefits for you

Sitting in quiet squares or overlooking the ocean, the focus has gotten more precise, the planning more effortless, and many things are just getting crossed off the list or deleted. Also, I am finding that I can better help my clients as my mind declutters.

I am focusing on achieving my long-term goals and not get distracted by what is in front of me. By refocusing, I realized much of what I was doing was not relevant to the long-term goals and thus a distraction.

Now, I can’t say that everything will be done and perfect at the end of this. But I will have more energy, be much better mentally to deal with what lies ahead, and cope with winter.

The benefit for your business.

Taking a minimum of two weeks off provides additional benefits too. You can see how your business operates without you. You will have answers to the following questions:

  • Does my leadership team function well in my absence? Are they aligned, and Is there conflict?
  • Do my team and company understand its mission, strategy, and purpose?
  • Does the organization continue to hit its KPIs for the quarter?
  • Do my clients need to deal with me, or can my team handle the clients’ needs?

I have asked many clients how their business would perform if they were unavailable for three to six months, and the answer is usually “Fine.” However, if you cannot go away for two weeks and disconnect, is that true?

If your business cannot operate without you, you don’t have a business; you have a job! To successfully leave your business, you have to make yourself redundant. Only by creating your own redundancy can you sell it, pass it on, or assume a non-executive position. I realize for many business owners, this isn’t easy, as their identity is tied up in their business, but to create a more significant legacy, ensure it operates without you.

So when did you last leave?

As I said earlier, with COVID, I hadn’t taken a vacation in 18+ months. Not only that, but with WFH, I had, like many others, increased the amount of time I was working which typically included at least one full day of every weekend. All of this took a toll.

So when did you last take a “proper” vacation for at least two weeks? Did you disconnect, or were you on calls and emails all the time, putting out fires and saving the company? The stress of the last eighteen months has taken a mental toll on all of us. If you don’t take a break and let yourself recover, you will be ill-prepared for what is ahead. While none of us know what is ahead, we can be sure that labor, supplies, and demand will be unpredictable. 

COVID and its effects are not done. I feel like we’re just finished the first half, but there is another half to go, and the opposing team that emerges from the locker room has a new strategy.

If it has been a while since you took an extended vacation, take one now, you will be amazed at how much you and your business will benefit.

 

Copyright (c) 2021, Marc A. Borrelli

 

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  • Connect with your target audience
  • Communicate your offerings more effectively
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  • Identify your core customers

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Linn Products gained fame with its first offering, the Linn Sondek LP12 turntable, introduced in 1973. The company’s logo represents the ‘single point’ bearing, which was the LP12’s unique selling point. The turntable’s impact on the industry has been enormous, with accolades from Hi-Fi Choice and The Absolute Sound, and it remains a reference turntable for hi-fi reviewers.

The Linn Philosophy and Its Tribe

The company’s founder, Ivor Tiefenbrun, established a philosophy centered on the source’s importance in the reproduction of hi-fi music. This “Linn way” has attracted a dedicated tribe of customers and followers, called “Linnies,” who believe in and support the company’s approach.

Technological Excellence and a Commitment to Innovation

Linn Products has maintained its reputation for excellence through constant technological advancements. The company invests 10-20% of its revenue in R&D to remain at the forefront of the industry.

Embracing Digital Technology

In 2007, Linn Products shifted its focus to digital music playback, supporting 24bit/192 kHz studio master-quality recordings using digital streaming over a home network. The company has since introduced various digital streamers and has been awarded Label of the Year by Gramophone magazine for its commitment to improving the recording process and distributing music online at studio master quality.

Exact Technology: Eliminating Music Loss

In 2013, Linn Products launched Exakt technology to eliminate sources of music loss inherent in analog hi-fi chains. By keeping the 24-bit lossless signal in the digital domain until the latest possible stage, Exakt technology minimizes signal loss.

The LP12: Still Going Strong

The Sondek LP12 turntable continues to thrive, benefiting from the resurgence of vinyl. Linn has continually improved the LP12’s sound quality through retrofittable upgrade kits.

How Linn Retains Its Tribe and Creates Stickiness

Linn has kept its followers engaged by staying consistent in its philosophy, providing a range of products with clear upgrade paths, offering product upgrades, and moving with the times. The company has also increased the stickiness of its products through software upgrades and integration, similar to Tesla.

The Benefits of Being Famous

Linn’s fame has helped the company become renowned for producing excellent hi-fi equipment through engineering excellence. With a dedicated tribe of followers, Linn focuses on selling value and maintaining a low-volume, high-margin strategy.

Emulating Linn’s Success: Find Your Fame

If Linn, a small Scottish company, can achieve fame in its niche, so can you. Start by identifying your “why” and determine what you can be the best in the world at. You can achieve greatness in your niche with focus and dedication, just like Linn Products Limited.

If you need help finding your path to fame, don’t hesitate to contact me.

Copyright (c) 2021, Marc A. Borrelli

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