In a meeting last week, one of my Vistage members discussed his expansion into a new business area and how to price his services. The way he described the new market was comprehensive. As usual in Vistage, this led to a great discussion challenging his assumptions, followed up with some excellent ideas. However, several of us, including myself, asked the critical question, “What precisely are you offering your clients.” I believe everyone needs to ask this question and drill down to the micro-level because, as a coach once told me, “You have to be famous for something!”
Why You Need to be Famous for Something
As an entrepreneur, focusing on a specific area of expertise is essential instead of accepting any work that comes your way. This focus allows you to clearly understand your products or services, which is crucial for generating referrals and building your brand. By defining and communicating your target audience, you set yourself apart from the competition and make it easier for potential clients to understand your value proposition.
What is the job to be done?
The concept of “The Job to be Done,” introduced by Clayton Christensen, suggests that people purchase services or products to fulfill specific needs. By identifying the core problem your clients want to solve, you can clarify your value proposition and better communicate your offerings. Understanding the “job” you’re hired for makes it easier for potential clients to grasp your expertise and ensures that you stand out in the marketplace.
My Definition
As a growth business coach, I work with CEOs and leadership teams of companies with revenues from $5MM to $50MM. This niche allows me to focus on helping these clients build a growth engine for dramatic profitable growth. By narrowing down my focus, I can clarify my message, making it easier for potential clients to understand my expertise and the value I bring to their businesses.
It feeds Jim Collins’ BHAG.
Understanding what you can be the best at helps frame your passion and gives your business direction. By identifying why your company exists, you can develop your BHAG (Big Hairy Audacious Goal), which is the foundation of your long-term strategy. Clear answers provide clarity and direction for your business, ensuring you stay on track and focused on your ultimate vision.
People know what you do.
Describing the job you do clearly and concisely enables people to understand why they should use your services. Specializing in a specific area makes it easier for potential clients to connect with you based on their needs. Providing a clear message about your services increases the likelihood of referrals and creates a strong foundation for your business.
You can find your tribe.
Specializing in a particular area helps you identify your target audience or “tribe.” Knowing your tribe allows you to understand their preferences, characteristics, and habits. This targeted approach enables you to create marketing efforts that resonate with your audience and generate better results, ultimately leading to increased success and growth for your business.
If you focus on a “job,” you can do it well.
Specializing in a specific area allows you to develop increased skills and recognition in that field. You can achieve better results and differentiate yourself from competitors by honing your expertise. Avoiding the commodity trap and staying focused on your niche ensures your business remains competitive and successful.
If done well, you sell “Value.”
By focusing on providing value to your clients, you can move beyond pricing based on time and materials. Instead, you can adopt a value-based pricing approach, which improves margins and allows you to maintain your leadership position in the market. This pricing strategy ensures your business remains competitive and maintains a strong market presence.
Discovering Your Niche
Determining your niche takes time and effort but offers substantial returns in the long run. Engaging a coach or working with your team to facilitate discussions can be beneficial in identifying your niche. Investing time and energy in finding your niche maximize your business’s potential and sets you on the path to success.
Copyright (c) 2021, Marc A. Borrelli
Recent Posts
Do You Understand Your Costs to Ensure Profitability?
You can only determine profitability when you know your costs. I’ve discussed before that you should price according to value, not hours. However, you still need to know your costs to understand the minimum pricing and how it is performing. Do you consider each jobs’ profitability when you price new jobs? Do you know what you should be charging to ensure you hit your profit targets? These discussions about a company’s profitability, and what measure drives profit, are critical for your organization.
Sunk Costs Are Just That, Sunk!
If you were starting your business today, what would you do differently? This thought-provoking question is a valuable exercise, especially when it brings up the idea of “sunk costs” and how they limit us. A sunk cost is a payment or investment that has already been made. Since it is unrecoverable no matter what, a sunk cost shouldn’t be factored into any future decisions. However, we’re all familiar with the sunk cost fallacy: behavior driven by a past expenditure that isn’t recoupable, regardless of future actions.
Do You REALLY Know Your Business Model?
Bringing clarity to your organization is a common theme on The Disruption! blog. Defining your business model is a worthwhile exercise for any leadership team. But how do you even begin to bring clarity into your operations? If you’re looking for a place to start, Josh Kaufman’s “Five Parts of Every Business” offers an excellent framework. Kaufman defines five parts of every business model that all flow into the next, breaking it down into Value Creation, Marketing, Sales, Value Delivery, and Finance.
Ideation! Harder Than It Sounds
Bringing in new ideas, thoughts, understanding, and logic is key as your organization faces the challenges of a changing environment. But when you do an ideation session in your organization… how does it go? For so many organizations, many times, after a few ideas have been thrown out and rejected, the thought process slows down very quickly, and a form of hopelessness takes over. How does your organization have better ideation? I’ve come across a new approach with a few teams lately.
Recruit, Recruit, Recruit!
An uptick in business has begun this quarter, and companies are rushing to hire to meet this surge in demand. What amazes me is how many are so unprepared to hire. Continual recruiting is key to the survival of a company. It isn’t the same thing as hiring—continuous recruiting is building a pipeline of people that you would hire if you needed to fill a position, or “A players” you would hire if they were available.
We All Need Clarity
If your organization is focused on obscurity over clarity, whether intentionally or not, your “A” player employees are vulnerable. There is a looming talent crunch. As we start to emerge from COVID, demand is increasing, and many are scrambling to fill positions to meet that demand. Headhunters and recruiters are soon going to be calling your key “A” employees. Have you been giving them a reason to stay?
Not Another **** Meeting
As Leonard Bernstein put it so well, “To achieve great things, two things are needed: a plan and not quite enough time.” Your meetings can be shorter, more fruitful, and engaging, with better outcomes for the organization, employees, and managers. It’s time to examine your meeting rhythms and how you set meeting agendas. This week, I break down daily, weekly, monthly, quarterly, annual, and individual meeting rhythms, with sample agendas for each.
Is Your Company Scalable?
Let’s start here: Why should your company be scalable at all? If your business is scalable, you have business freedom–freedom with time, money, and options. Many business leaders get stuck in the “owner’s trap”, where you need to do everything yourself. Sound familiar? If you want a scalable business that gives you freedom, you need to be intentional about what you sell, and how.
Are you ready for the Talent Crunch?
Companies are gearing up to hire. Unfortunately, many are competing within the same talent pool. Some experts are currently predicting a strong economic recovery starting in May or June. But as the economy booms, there is going to be fierce competition for talent. How will you fare in the looming talent crisis? Your organization should be creating a plan, now, so you can attract the talent you need in the year ahead.
The “Flaw of Averages” Causes Havoc for Businesses
Discover how understanding the limitations of averages and embracing probabilistic thinking can improve decision-making and risk management in business.
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Euro 2024
UEFA Euro 2024 Sân Chơi Bóng Đá Hấp Dẫn Nhất Của Châu Âu
Euro 2024 là sự kiện bóng đá lớn nhất của châu Âu, không chỉ là một giải đấu mà còn là một cơ hội để các quốc gia thể hiện tài năng, sự đoàn kết và tinh thần cạnh tranh.
Euro 2024 hứa hẹn sẽ mang lại những trận cầu đỉnh cao và kịch tính cho người hâm mộ trên khắp thế giới. Cùng tìm hiểu các thêm thông tin hấp dẫn về giải đấu này tại bài viết dưới đây, gồm:
Nước chủ nhà
Đội tuyển tham dự
Thể thức thi đấu
Thời gian diễn ra
Sân vận động
Euro 2024 sẽ được tổ chức tại Đức, một quốc gia có truyền thống vàng của bóng đá châu Âu.
Đức là một đất nước giàu có lịch sử bóng đá với nhiều thành công quốc tế và trong những năm gần đây, họ đã thể hiện sức mạnh của mình ở cả mặt trận quốc tế và câu lạc bộ.
Việc tổ chức Euro 2024 tại Đức không chỉ là một cơ hội để thể hiện năng lực tổ chức tuyệt vời mà còn là một dịp để giới thiệu văn hóa và sức mạnh thể thao của quốc gia này.
Đội tuyển tham dự giải đấu Euro 2024
Euro 2024 sẽ quy tụ 24 đội tuyển hàng đầu từ châu Âu. Các đội tuyển này sẽ là những đại diện cho sự đa dạng văn hóa và phong cách chơi bóng đá trên khắp châu lục.
Các đội tuyển hàng đầu như Đức, Pháp, Tây Ban Nha, Bỉ, Italy, Anh và Hà Lan sẽ là những ứng viên nặng ký cho chức vô địch.
Trong khi đó, các đội tuyển nhỏ hơn như Iceland, Wales hay Áo cũng sẽ mang đến những bất ngờ và thách thức cho các đối thủ.
Các đội tuyển tham dự được chia thành 6 bảng đấu, gồm:
Bảng A: Đức, Scotland, Hungary và Thuỵ Sĩ
Bảng B: Tây Ban Nha, Croatia, Ý và Albania
Bảng C: Slovenia, Đan Mạch, Serbia và Anh
Bảng D: Ba Lan, Hà Lan, Áo và Pháp
Bảng E: Bỉ, Slovakia, Romania và Ukraina
Bảng F: Thổ Nhĩ Kỳ, Gruzia, Bồ Đào Nha và Cộng hoà Séc
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Euro
UEFA Euro 2024 Sân Chơi Bóng Đá Hấp Dẫn Nhất Của Châu Âu
Euro 2024 là sự kiện bóng đá lớn nhất của châu Âu, không chỉ là một giải đấu mà còn là một cơ hội để các quốc gia thể hiện tài năng, sự đoàn kết và tinh thần cạnh tranh.
Euro 2024 hứa hẹn sẽ mang lại những trận cầu đỉnh cao và kịch tính cho người hâm mộ trên khắp thế giới. Cùng tìm hiểu các thêm thông tin hấp dẫn về giải đấu này tại bài viết dưới đây, gồm:
Nước chủ nhà
Đội tuyển tham dự
Thể thức thi đấu
Thời gian diễn ra
Sân vận động
Euro 2024 sẽ được tổ chức tại Đức, một quốc gia có truyền thống vàng của bóng đá châu Âu.
Đức là một đất nước giàu có lịch sử bóng đá với nhiều thành công quốc tế và trong những năm gần đây, họ đã thể hiện sức mạnh của mình ở cả mặt trận quốc tế và câu lạc bộ.
Việc tổ chức Euro 2024 tại Đức không chỉ là một cơ hội để thể hiện năng lực tổ chức tuyệt vời mà còn là một dịp để giới thiệu văn hóa và sức mạnh thể thao của quốc gia này.
Đội tuyển tham dự giải đấu Euro 2024
Euro 2024 sẽ quy tụ 24 đội tuyển hàng đầu từ châu Âu. Các đội tuyển này sẽ là những đại diện cho sự đa dạng văn hóa và phong cách chơi bóng đá trên khắp châu lục.
Các đội tuyển hàng đầu như Đức, Pháp, Tây Ban Nha, Bỉ, Italy, Anh và Hà Lan sẽ là những ứng viên nặng ký cho chức vô địch.
Trong khi đó, các đội tuyển nhỏ hơn như Iceland, Wales hay Áo cũng sẽ mang đến những bất ngờ và thách thức cho các đối thủ.
Các đội tuyển tham dự được chia thành 6 bảng đấu, gồm:
Bảng A: Đức, Scotland, Hungary và Thuỵ Sĩ
Bảng B: Tây Ban Nha, Croatia, Ý và Albania
Bảng C: Slovenia, Đan Mạch, Serbia và Anh
Bảng D: Ba Lan, Hà Lan, Áo và Pháp
Bảng E: Bỉ, Slovakia, Romania và Ukraina
Bảng F: Thổ Nhĩ Kỳ, Gruzia, Bồ Đào Nha và Cộng hoà Séc
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국외선물의 시작 골드리치와 함께하세요.
골드리치증권는 오랜기간 고객님들과 더불어 선물마켓의 진로을 공동으로 걸어왔으며, 투자자분들의 안전한 투자 및 건강한 수익성을 지향하여 언제나 전력을 다하고 있습니다.
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보안 프로토콜: 국가기관에서 채택한 높은 등급의 보안을 도입하고 있습니다.
스마트 인증: 전체 거래내용은 암호화 보호되어 본인 외에는 그 누구도 내용을 열람할 수 없습니다.
안전 이익률 제공: 위험 부분을 줄여, 보다 더 보장된 수익률을 제시하며 이에 따른 리포트를 제공합니다.
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협력하는 협력사: 골드리치증권는 공기업은 물론 금융계들 및 많은 협력사와 함께 동행해오고.
외국선물이란?
다양한 정보를 참고하세요.
해외선물은 외국에서 거래되는 파생금융상품 중 하나로, 명시된 기초자산(예시: 주식, 화폐, 상품 등)을 바탕로 한 옵션 계약을 지칭합니다. 근본적으로 옵션은 지정된 기초자산을 향후의 어떤 시기에 일정 가격에 매수하거나 팔 수 있는 자격을 부여합니다. 외국선물옵션은 이러한 옵션 계약이 해외 시장에서 거래되는 것을 지칭합니다.
해외선물은 크게 매수 옵션과 매도 옵션으로 구분됩니다. 콜 옵션은 지정된 기초자산을 미래에 일정 금액에 매수하는 권리를 부여하는 반면, 매도 옵션은 지정된 기초자산을 미래에 일정 금액에 팔 수 있는 권리를 허락합니다.
옵션 계약에서는 미래의 특정 날짜에 (종료일이라 지칭되는) 일정 금액에 기초자산을 사거나 매도할 수 있는 권리를 가지고 있습니다. 이러한 금액을 실행 금액이라고 하며, 만기일에는 해당 권리를 행사할지 여부를 선택할 수 있습니다. 따라서 옵션 계약은 투자자에게 향후의 시세 변화에 대한 안전장치나 수익 실현의 기회를 제공합니다.
국외선물은 마켓 참가자들에게 다양한 투자 및 매매거래 기회를 열어주며, 환율, 상품, 주식 등 다양한 자산유형에 대한 옵션 계약을 망라할 수 있습니다. 거래자는 풋 옵션을 통해 기초자산의 하향에 대한 보호를 받을 수 있고, 콜 옵션을 통해 호황에서의 이익을 타깃팅할 수 있습니다.
외국선물 거래의 원리
실행 금액(Exercise Price): 국외선물에서 행사 금액은 옵션 계약에 따라 명시된 가격으로 계약됩니다. 만기일에 이 금액을 기준으로 옵션을 행사할 수 있습니다.
만기일(Expiration Date): 옵션 계약의 종료일은 옵션의 실행이 불가능한 마지막 날짜를 뜻합니다. 이 날짜 이후에는 옵션 계약이 종료되며, 더 이상 거래할 수 없습니다.
매도 옵션(Put Option)과 매수 옵션(Call Option): 매도 옵션은 기초자산을 지정된 금액에 팔 수 있는 권리를 제공하며, 콜 옵션은 기초자산을 지정된 금액에 매수하는 권리를 부여합니다.
프리미엄(Premium): 해외선물 거래에서는 옵션 계약에 대한 옵션료을 납부해야 합니다. 이는 옵션 계약에 대한 비용으로, 마켓에서의 수요량와 공급에 따라 변경됩니다.
실행 전략(Exercise Strategy): 거래자는 만기일에 옵션을 행사할지 여부를 선택할 수 있습니다. 이는 시장 환경 및 투자 플랜에 따라 상이하며, 옵션 계약의 수익을 극대화하거나 손실을 최소화하기 위해 판단됩니다.
마켓 위험요인(Market Risk): 국외선물 거래는 시장의 변동성에 작용을 받습니다. 시세 변동이 기대치 못한 방향으로 발생할 경우 손실이 발생할 수 있으며, 이러한 시장 위험요인를 축소하기 위해 투자자는 계획을 구축하고 투자를 설계해야 합니다.
골드리치와 동반하는 해외선물은 안전하고 신뢰할 수 있는 투자를 위한 가장좋은 옵션입니다. 회원님들의 투자를 지지하고 안내하기 위해 우리는 최선을 기울이고 있습니다. 함께 더 나은 미래를 향해 전진하세요.
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