The Spectacular Rise and Fall of the European Super League

The Spectacular Rise and Fall of the European Super League

A Dramatic Introduction and Swift Collapse

Last week, the world of football experienced the dramatic birth and collapse of the European Super League (ESL). Living in Atlanta, the defeat reminded me of the Falcon’s 2017 Superbowl and Greg Norman’s 1986 Masters. On Sunday evening, the formation of the ESL was announced, consisting of 12 “founding clubs” from England, Spain, and Italy. Three other unnamed clubs were soon to join, along with another five teams that would qualify annually for the 20-team competition. However, within 48 hours, the ESL was dead.

Financial Motivations and American Influences

The ESL was introduced with a promise to “deliver excitement and drama never seen before in football,” and it surely delivered, albeit not in the way they had intended. The main motivation behind the formation of the ESL was money. The fifteen founding clubs were guaranteed a place every year, bypassing the need for qualification and relegation and enabling them to secure a larger share of revenues with less risk. Broadcasting rights were expected to generate €4bn annually, nearly double the €2.4bn brought in by the Champions League in the 2018-19 season.

The American sports industry is known for its effective money-producing cartels. Professional sports leagues in the United States act as monopoly-like structures that distribute wealth evenly among a self-selected group. These leagues ensure that teams remain in the league regardless of their performance, challenging the American ideal of meritocracy. The European model, on the other hand, is more capitalistic, with club owners taking risks and investing in the potential for rewards. The ESL sought to impose an American-style cartel on European football to reduce risk and transfer more money to the club owners, similar to the recent restructuring of Formula 1 under Liberty Media’s ownership. As Martin Baumann put it, “We can sell just about anything to the Europeans. Why not our hyper-capitalistic cartel-based pro sports system?”

Hubris, Value Creation, and Fan Backlash

Hubris

The collapse of the ESL can be attributed to hubris. The founders neglected the sport’s business model and Ben Horowitz’s sage advice, “Take care of the People, the Products, and the Profits— IN THAT ORDER.” Their arrogance led them to believe that they could easily impose the American sports system on European clubs without considering the cultural differences and deep-rooted traditions. This hubris resulted in the creation of a league that generated widespread contempt, proving that the incompetence of a few powerful individuals should never be underestimated.

Value Creation

The league’s criteria were not based on being the best in Europe but rather on the wealth of the owners, leading to a lack of value creation. The ESL claimed to be an exhibition of elite football, but without the need for qualification, teams would not have had to try very hard, reducing the value of the competition. Furthermore, the selection of clubs based on their owners’ wealth undermined the very essence of what it means to be the best in Europe. For example, Arsenal, a once-powerful club, is currently struggling in the Premier League and would not have been considered one of Europe’s top teams based on their on-field performance. The ESL destroyed any pretense of value creation by focusing on wealth instead of merit.

Fan Backlash

The European model places emphasis on the fans, the players, and the managers, with club success being the primary focus. The ESL completely disregarded this fundamental aspect of European football, leading to fierce backlash from fans who felt betrayed by their clubs. Protests erupted at stadiums and training grounds, with fans burning effigies of club owners and demanding change. Fans were also united in their disdain for the ESL, with a YouGov poll finding that 79% of British football fans opposed the league, and 68% of them “strongly.” This overwhelming response from fans made it clear that any league that does not prioritize the interests of its supporters is destined for failure.

Its founding members’ swift abandonment of the ESL left the American owners no choice but to follow suit.

The Aftermath and Potential Regulation

The outcome of the ESL debacle led to apologies from club owners and even JP Morgan, who underwrote the league’s formation. However, the real threat now lies in regulation. The British government has launched a review into how football is run, and there is pressure for British clubs to adopt the German community-ownership model, where fans own 51 percent of the club.

As the dust settles, it is clear that football is anything but boring.

Copyright (c) 2021 Marc A. Borrelli

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Word War II and Hubris

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World War II started 80 years ago today with the German invasion of Poland. It ended six years later, with over 70 million dead.

I would argue hubris was a significant contributor to World War II. Hubris is the wanton insolence or arrogance resulting from excessive pride or passion. It is the classic temptation of mortals who, finding themselves garbed in the unaccustomed robes of leadership or success, start imagining themselves bulletproofed against disaster — and so tempt the fates. Their own belief that they will prevail is enough to qualify as excessive hubris when they are defeated.
I believe that there is a theme of hubris in the cause of the war and the eventual outcome, as set out below:

  • World War I. Russian hubris started the war. However, the arrogance of the British, French, and Germans encouraged it as each believed in they were right, and they would win the war quickly. Four and half years later and 40 million dead was the cost.

  • The Treaty of Versailles, due to the hubris of the victors, included the War Guilt clause, which John Maynard Keynes referred to as a “Carthaginian peace.” Although there were anti-war rallies at the end of World War I in Germany, many Germans remembered the humiliation of the War Guilt clause. It was this humiliation that made it easier for Hitler to convince the German people that there was a need for more war in the lead up to World War II.

  • German rearmament, in violation of the Treaty of Versailles, began shortly after the Treaty was signed, but exploded after the Nazis came to power in 1933. Despite warnings from Carl von Ossietzky, Winston Churchill, and others, Western leaders were willing to condone a rearmed and powerful anticommunist Germany as a potential bulwark against the emergence of the USSR. I would argue that their hubris, like those of the Weimar political parties, led them to believe they could control Hitler while needing him.

  • The Munich Agreement and Chamberlain’s “Peace in our time” was done to stop the outbreak of war. However, Hitler was potentially weak because of a planned coup by the German General Staff; and as Czechoslovakia had a modern well-equipped army, a war would Germany many lives. Finally, not defending Czechoslovakia made Hitler confident that the Western powers would never effectively oppose him. I would argue that hubris once more played as a role. Chamberlain believed that through appeasement, he could prevent war, and as his main concern was the USSR, he ignored all evidence and information to the contrary.

  • World War II began, as a result, of the British “guarantee” to the Polish colonels, who were on the verge of returning that part of Germany that Poland had acquired from the Versailles Treaty. The Poles, not realizing that the British had no way of standing behind the guarantee, refused to return the lands to German. The refusal was an act of defiance that was too much for Hitler and the superior Aryan race, Germany invaded Poland, and Britain and France declared war.

  • The Battle for Moscow, the first significant defeat of the Wehrmacht at the hands of an ascendant General Zhukov, was a turning point in the Russian campaign.

  • The Battle of Midway was intended to be the knockout blow that Pearl Harbor was not, where the American carrier fleet could be lured out and decimated by the Japanese. However, Japanese indecision and American luck resulted in a significant victory for the Americans, decisively turning the war in the US’s favor.

There are many examples of hubris in business that reflect the destruction of organizations. The greatest to me in recent history was the Financial Crisis of 2008, where all the issuers of CMOs and CDOs believe that property values would always go up. Another recent example to me was the destruction of Sears and KMart by Eddie Lampert.

Thus in life and business, we need to stop hubris before it destroys us. The benefits of the Wisdom of Crowds is known to many. However, these benefits can turn to negatives when Crowds are: not diverse; there is no specific answer, and social influences impose too much pressure. Thus the adverse effects of crowds exist in most corporate environments. How do you keep it at bay? In Vistage, I tell members the role of Vistage is to question your assumptions and stop hubris. I hope you have a group that will help you prevent your arrogance before it destroys you.

 

© 2019 Marc Borrelli All Rights Reserved

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